Marin Software holds an annual ‘Biggest Search Geek‘ contest on their site to promote their brand and SMX (Search Marketing Expo). Being lured by the sweetness of their grand prize (all expense paid trip to SMX ’12 + iPad 2), …
A True Data Head at Heart [Comic]
Posted by Henry
on October 19, 2011
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This comic sure paints a great picture of a data head in the making. I do not know the source of this comic, but if anyone knows the source, please send me a message so I can properly credit the …
The Daily Dashboard – Effective PPC Account Management
Posted by Henry
on October 16, 2011
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You are a PPC account manager, managing anywhere between 2-20 accounts. Your portfolio consists of an eclectic mix of e-commerce, lead gen, direct response, branding, and any possible permutation of these listed. You have ‘x’ amount of hours a day …
Account Intimacy: Know It To Grow It
Posted by Henry
on August 28, 2011
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If you’re PPC geek, then you understand that every account has its own dynamic and personality. As much as you want to treat them all the same, you can’t. Yes, there are best practices that you can replicate and apply …
Would You Read Your Own Emails?
Posted by Henry
on August 24, 2011
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There will come a point in your life where you will have to write a lot of emails for work. If you’re already there, then you know exactly what I’m talking about. Email writing is a pedestrian task that most …